Case Study
MIDTC Increases Programmatic Ad Revenues for Champion Media and Other Customers by 33%+
Champion Media, a publisher with 21 properties in 5 states, signed an agreement with MIDTC to provide ad server technology for local and programmatic advertising, as well as a management agreement for MIDTC to deploy their programmatic ad network on Champion Sites, in order to grow both local banner ad revenue and programmatic advertising revenue.
MIDTC seamlessly transitioned Champion’s ad stack and campaigns to a new proprietary platform, provided training to their hub-based staff, and worked with international programmatic ad networks to select an appropriate mix of creative types for their websites within the space of a week.
Over the next few months, Champion saw an increase in programmatic revenue (by over 30%) across the board. This project also provided them with valuable knowledge on the CPMs their websites could command in the local market, allowing them to sell banner advertising more effectively. Additionally, the new ad server increased the speed of the site vs. their previous platform by loading the ad stream in sequence with other site assets, eliminating ad loading as a cause of site lag.
We have seen similar success in many other markets and websites, ranging from very small to large metro sites.
A Simple, Inexpensive, and Profitable Solution
MIDTC’s Ad Platform and Programmatic Stack Reduced Expenses and Increased Profitability.
Most ad platform vendors offer programmatic solutions – MIDTC’s solution offers the advantages of large ad platforms to smaller clients (features such as hands-on programmatic management are typically offered only to higher-tier customers) while taking less revenue, thereby increasing profit while decreasing expense.
Seamless Transitions
MIDTC can import or migrate the existing ad campaigns quickly and efficiently. Additionally, our platform offers extensive APIs so your ad platform can be integrated with your sales, BI, or creative management systems, lowering your workload by pre-populating campaigns and sending reporting directly to your business systems.
Hands-On Support
MIDTC’s platform uses both built-in algorithms and real-time monitoring by our staff to optimize your sites. We also interface directly with our partners to prevent and address ad quality issues when they arise. Many sites and publishers have specific creative requirements or zones that may not fit IAB sizes, and we work with our partners to provide dynamic creative to ensure every zone is monetized, all the time.
Simplified Interface
MIDTC’s ad platform is quick, simple, and easy to use – meaning that busy graphics departments or staff only need to spend a few moments getting a campaign setup and can distribute it to multiple sites, with multiple delivery methods or constraints, easily, no matter the creative type.